Wellbeing module · Not a medical device
Behavioral Change Coaching
that actually changes behavior
Most digital health tools track. A few remind. Healthentia BCC applies behavioural science — selecting and sequencing validated coaching techniques for each individual, at scale. Every coaching plan is reviewed and approved by a healthcare professional before it reaches the patient.
Physical activity Nutrition Sleep Smoking cessation Chronic condition coping
Why behavior change is still broken
Lifestyle diseases account for a large majority of global deaths. The cause isn't knowledge — it's behavior. And behavior is hard to change at scale.
Human coaches don't scale
One-on-one coaching works — but it's expensive, inconsistent, and inaccessible to most patients with chronic conditions.
Generic apps don't engage
Most mHealth apps deliver the same notification to everyone. Without personalization, engagement drops sharply within weeks.
RPM alone doesn't coach
Remote monitoring tells you what's happening. It doesn't help the patient understand why or what to do differently.
How BCC works: the coaching cycle
A four-step coaching cycle — informed by behavioral science and driven by individual data. Four steps. Constantly running.
1
Assess
During a 2-week initialization phase, BCC collects clinical, behavioral, and psychosocial data. Each user is mapped against the COM-B model — capability, opportunity, motivation — across all five wellbeing domains.
2
Model
The engine builds a behavioural profile of the individual across a 12-week horizon and identifies where coaching is likely to have the greatest effect.
3
Tailor
From a taxonomy of 93 validated Behavioral Change Techniques (BCTs), the system selects the most effective combinations for this person — balancing domain priority, psychological readiness, and proven technique synergies.
4
Deliver & adjust
Coaching is delivered through a conversational digital coach — via tips, interactive dialogues, and weekly lessons. Engagement is monitored, and the plan can be adjusted within the parameters approved by the healthcare professional.
Grounded in behavioral science
BCC isn't built on intuition. Three established theoretical frameworks underpin every coaching decision.
COM-B model
Capability, Opportunity, Motivation → Behavior. The foundational framework for understanding why individuals act the way they do — and what needs to change.
Behaviour Change Wheel
Links COM-B components to specific intervention functions. Used to identify which BCTs are most appropriate for a given behavioral determinant.
BDI framework
Belief–Desire–Intention. The computational architecture for modeling agent decision-making — selecting the right technique at the right moment for the right person.
Published research
Published in JMIR Formative Research (2025). A preliminary study of BCC in patients with Type 2 Diabetes reported high engagement with the coaching content over 12 weeks.
83%
of delivered content was accessed by participants
1,310 of 1,570 content items completed
72%
of content received positive feedback
1,125 of 1,570 items positively rated
"Personalized digital coaching, rooted in behavioral science and aligned with an individual's unique beliefs, capabilities, and motivations, demonstrates higher engagement and retention — potentially enhancing patient self-management strategies."
Kostopoulou et al., JMIR Formative Research, July 2025 · doi:10.2196/73807
Engagement indicators reflect wellbeing module performance only. Results are preliminary and based on a limited sample. Full study ongoing.
How BCC compares
Not all digital coaching is the same.
Generic apps
✗ Same content for everyone
✗ No behavioral theory
✗ No real-time adaptation
✗ Engagement drops fast
Human coaches
✗ High cost per patient
✗ Limited availability
✗ Inconsistent delivery
✓ Personalized (but unscalable)
RPM-only platforms
✗ Monitors, doesn't coach
✗ No behavior change layer
✓ Good clinical data capture
✗ Passive patient role
Healthentia BCC
✓ Hyper-personalized coaching
✓ Science-backed BCTs
✓ Adapts within a clinician-approved plan
✓ Scales without one-to-one coaching
Designed with compliance built in
BCC is a wellbeing module. All coaching content is framed as lifestyle and wellbeing support, and no medical guidance is provided through BCC. Coaching content is reviewed and approved by healthcare professionals before delivery.
Wellbeing positioning
BCC operates as a non-medical, wellbeing module. Medical and wellbeing functionalities are distinguished within the Healthentia platform, and wellbeing content is identified as such to the user.
Transparency by design
Transparency and user control are core design principles of the coaching engine. Users are informed when content is automatically selected for them.