2025 has been a milestone year for Healthentia, one where scientific rigor, cutting-edge technology, and regulatory compliance came together to shape the future of lifestyle-driven wellbeing support. At the center of this evolution stands Healthentia’s Behavioral Change Coaching (BCC), a breakthrough functionality powered by Agentic AI, designed to help individuals adopt healthier habits and reduce lifestyle-related risks. Backed up by the behavioral change science, this year marked the moment when Healthentia moved decisively beyond traditional remote monitoring—toward truly intelligent, evidence-based virtual coaching.
Already from 2022 we have identified something fundamental. Current Chronic Disease management is failing and Behavioral change coaching is the missing link, and GenAI finally makes it scalable. As we step into 2026, Healthentia is ready to bring the power of Agentic AI–driven coaching to more countries, more healthcare ecosystems, and more individuals striving for healthier lives.
This year was about proving science, validating technology, and strengthening the foundation.
Next year is about scaling the impact.
Introducing Agentic AI–Powered Behavioral Change Coaching (BCC)
The BCC combines Agentic AI that autonomously adapts to user behavior, decades of behavioral change science, and proven Behavioral Change Techniques (BCTs) delivered through structured, dialogue-based coaching. This empowers individuals to move toward healthier habits across five key wellbeing domains: Physical activity, Nutrition, Sleep, Smoking cessation, and coping with chronic conditions.
This expansion introduces a meaningful disruption: while many virtual coaching solutions depend on human-led sessions or generic notifications, Healthentia provides hyper-personalized, autonomous, and science-driven support at scale. And it does so without crossing any medical or regulatory boundaries.
Healthentia remains a Class IIa medical-grade device, fully compliant with MDR. Its wellbeing support aligns with MDR’s Recital 12, while its Agentic AI architecture is designed to meet the transparency and safety requirements of the AI Act. The result is a rare combination where state-of-the-art innovation meets the highest regulatory expectations.
Evidence, Not Hype: Early Results from Real Deployments
In a digital health landscape crowded with AI claims, Healthentia chose a more rigorous path. Our BCC already demonstrates promising early outcomes. In our recent publication in JMIR Formative Research, we observed: high user engagement, very low dropout rates, consistent interaction with lifestyle-focused dialogues, and positive behavioral indicators across multiple wellbeing domains.
Read the paper: https://formative.jmir.org/2025/1/e73807
These results reinforce that Agentic AI, when designed responsibly and grounded in behavioral science, can meaningfully support sustainable lifestyle change.
Designed for Compliance. Built for Impact.
Throughout the development of the BCC, we were meticulous in ensuring MDR compliance, strict segregation between medical and non-medical functionalities, and AI Act alignment, transparency, user control, and risk-appropriate design. All wellbeing messages are clearly presented as lifestyle advice, never medical guidance. Healthcare professionals remain fully responsible for regulated coaching delivered through the CE-marked modules.
This careful architecture allows Healthentia to innovate boldly and responsibly, protecting patients, supporting clinicians, and maintaining Europe’s highest regulatory standards.
